From Confusion to Confidence: Designing an Accessible Insurance Quote Comparison Tool
Industry
Insurance
Tools Used
Figma, Photoshop
Project Overview:
LifeGuard reimagines the insurance comparison experience by focusing on simplicity, transparency, and personalization. The goal is to design a platform that translates complex insurance data into clear insights, delivers tailored recommendations, and guides users through a calm, intuitive, and accessible journey—helping families make confident decisions about their future protection.
The Problem:
Information overload with dense data, jargon, and long comparison tables
Unclear pricing breakdowns, making it difficult to understand what users are paying for and why
Lack of personalization, where recommendations fail to reflect individual life stages, family needs, or financial goals
Poor visual hierarchy and accessibility, leading to confusion, fatigue, and abandoned journeys
Low trust and confidence, as users struggle to compare options meaningfully or make informed choices
Copyright 2025 by Anshu Bhat